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Groupe LBC Nautic

Groupe LBC Nautic

Un nouveau site pour La Baule Nautic : un nouveau design, une mascotte, des nouvelles fonctionnalités pour toujours plus de service aux clients et une expérience web exceptionnelle.

L’entreprise

Vente de bateau et de moteurs, location, magasins d’accastillage, hivernage, et service technique complet. En effet, LBC Nautic représente le leader français sur le marché du bateau de plaisance de 5 à 20 mètres.

Réalisations

Le projet #web

Nous sommes ravis de vous présenter le nouveau site de La Baule Nautic, 4ème refonte majeure que nous faisons pour cet important concessionnaire Bénéteau, Zodiac et EdgeWater en Loire Atlantique. Au programme des nouveautés :

  • Un menu intuitif
  • Un site organisé par Univers : hors-bord, inboard, voiliers, catamarans
  • Un design moderne et épuré
  • Une webcam pour admirer en direct la baie de La Baule
  • Un moteur de recherche graphique basé sur 3 critères : longueur, budget, marque qui propose un affichage dynamique des résultats
  • Un live chat qui permet de converser en direct avec un collaborateur de La Baule Nautique et d’avoir ainsi une relation client instantanée
  • Site responsive webdesign pour s’adapter aux supports tablettes et smartphone

Egalement, comme les précédents sites web, celui-ci s’appuie sur la base Infocob CRM de l’entreprise. Sa mise à jour se fait automatiquement au fur et à mesure de l’activité commerciale de l’entreprise, de la relation client et des saisies effectuées dans le CRM.

Les gains de productivité sont importants et l’efficacité prime grâce à cette interconnexion entre le site web et le CRM, puisque la saisie est unique pour des applications multiples, comme l’explique Jérôme Caillaud dans son témoignage. Dans le cadre d’une reprise, le bateau d’occasion, saisie dans le CRM, sera directement proposé à la vente sur le site web sans ressaisie d’information. Si cette reprise avait été vendue par la concession, alors les informations du bateau sont déjà connues dans le système et feront l’objet uniquement d’une mise à jour.

Le site


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